Donna Payne is The Web Coach℠ » Dentist Marketing http://thewebcoach.net Put Your Business in Running Shoes and WIN the PROFIT Race! Tue, 29 Nov 2011 20:16:26 +0000 en hourly 1 http://wordpress.org/?v= Why Mobile Marketing Is So Important – Part 1 http://thewebcoach.net/why-mobile-marketing-is-so-important-part-1/ http://thewebcoach.net/why-mobile-marketing-is-so-important-part-1/#comments Tue, 26 Jul 2011 02:33:01 +0000 Donna http://thewebcoach.net/?p=1593

Today’s business owners are faced with an enormous problem.

Why?  Because:
    1. Google Ad search results are dominated by large corporations and major chains.
    2. Small to mid-size businesses lack the knowledge to develop an effective web campaign.
    3. Unable (or refusal) to make the transition from "traditional" advertising to "online" marketing. (Do not be afraid! The web in your friend! LOL!)

BEFORE the Internet, connecting with your prospects meant advertising via:

    • Newspaper
    • TV
    • Direct Mail
    • Telemarketing
    • Print Ads
    • Word of Mouth

However; TODAY... traditional advertising methods are losing their effectiveness.

    • Phone Directory  - Where is yours? Mine is in the recycle bin.
    • Newspapers  - Subscription rates are declining rapidly and ad costs are skyrocketing.
    • TV  - How many shows do you Tivo/DVR and skip thru the commercials?
    • Telemarketing  - National Do Not Call List. 'Nuff said.  Although, Direct Buy never seems to get the message.
    • Direct Mail  - only has a 1 to 2% return.  (And that is if your sales copy is written by a pro)
    • Print Ads  - costs are rising and will continue to rise as "paper" periodicals become obsolete.
    • E-Mail  - SPAM.  Ever have someone opt-in and forget, then go off on you because they say your spamming them? SMH. (Shaking my head)
These are just some of the realities of marketing in 2011.  If you are a brick n'mortar business, or online, what I'm telling you is what you've known for quite a while now.  In part 2, I'll share more facts that you can't ignore, and how you can benefit with mobile marketing .

Now It's YOUR Turn! What are your thoughts? Post below, I'd love to know what you think!

]]> http://thewebcoach.net/why-mobile-marketing-is-so-important-part-1/feed/ 0 5 Ways twitter can boost your Dental practice http://thewebcoach.net/5-ways-twitter-can-boost-your-dental-practice/ http://thewebcoach.net/5-ways-twitter-can-boost-your-dental-practice/#comments Fri, 15 Jan 2010 01:33:11 +0000 Donna http://thewebcoach.net/?p=843

Tweet Birthdays:
Say happy b-day to your clients via twitter and encourage RT’ing. ie. @americancancer If you’ve ever had a birthday “online” you’ll understand the relevance of this simple tweet. For example, on Facebook I received over 300+ Birthday greetings last year from my online family. Birthdays and social networks are the BEST!

News, Goodwill & Advocacy:

Warn and interact with people about situations that may require their help. Wherever disaster strikes, @RedCross is there to lend a hand, and they’re Twittering about it to let you know what you can do as well. Advocate on behalf of your patients for families in need. Ie. “Grief stricken family in Anytown, USA needs our help – visit our website for list of needs”

Promote your employees outside-of-work stories. ( @TheHomeDepot does it well.)

Share Pictures: Use twitpic.com to share pearly whites!

Promos & Contests:

  • Trivia –
    • “What Dental School did Dr Rotem attend?”
    • “How many times a day should you brush?”
    • “What foods are bad for your teeth?”
    • “Blogpost: How to Care For Knocked-Out Teeth”
    • “CONTEST: time to replace your toothbrush! RT to win a SonicCare System”
    • Using twitpic, tweet “whose smile is this? 1st correct answer wins “x””
    • Hot giveaway + Twitter + hashtag = trending topic. It’s almost a no-brainer.

BONUS! Answer Questions:


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