Local Mobile Marketing

"If your plans don't include mobile, your plans aren't finished" --Wendy Clark, Senior VP integrated marketing, Coca-cola Companies

Finally!

 

Here's your chance to blow past your competitors with specific strategies to kick-up your business PAST the basics and into Mobile Marketing Nervana.


ALL business owners are faced with a HUGE problem.  BEFORE the Internet, connecting with your prospects meant advertising via:

Newspaper TV
Direct Mail Telemarketing
Print Ads Word-of-Mouth
 

However; TODAY... traditional advertising methods are LOSING their effectiveness.

 
    • Phone Directory  - Where is yours? Mine is in the recycle bin.
    • Newspapers  - Subscription rates are declining rapidly and ad costs are skyrocketing.  Extreme Coupon'ers are saving the day buying up all the Sunday editions.
    • TV  - How many shows do you Tivo/DVR and skip thru the commercials?
    • Telemarketing  - National Do Not Call List. 'Nuff said.  Although, "Direct Buy" never seems to get the message.
    • Direct Mail  - only has a 1 to 2% return.  (And that is if your sales copy is written by a pro)
    • Print Ads  - costs are rising and will continue to rise as "paper" periodicals become obsolete.
    • E-Mail  - SPAM.  Ever have someone opt-in and forget, then go off on you because they say your spamming them? SMH. (Shaking my head)
So what are you to do? Build a website, right? No, not necessarily. Just having a website isn't enough. You need to help people find it by driving traffic, but search engine optimization companies are far too expensive for most local businesses.

It's time to consult The Web Coach!



Fact #1  -  How is your market using their mobile phone?

Take a look - as of December 2010, nearly ONE THIRD of all US mobile phones are SMART PHONES as I wrote in this post, "In U.S., 31% Own Smartphones. What Are They Doing On Their Mobile Phone?" in early May 2011.  Since then, that figure continues to rise at an alarming rate.  

Fact #2  -  Is your website Mobile Ready?

99% of websites are NOT mobile ready.  That means people can't view your site on their mobile phone. It looks like a mess of images and text all thrown together in a huddle.  If that is the case - you can kiss that sale good bye! In addition, Here's a New Opportunity! Local Mobile.  

Fact #3  -  PLUS, Customers are talking about YOU!

Ever visit Foursquare, Urbanspoon, or Yelp.com and see all the reviews? People are brutally honest about what they hate and love.  And, yes, they are talking about YOUR BUSINESS and documenting their thoughts for the next people who come along.

I've had this experience myself when I visited a restaurant in Columbus, Ohio and wrote a bad review on Foursquare.  Within two business days I had been contacted and FedEx'd a gift card for my less than superior service. I was impressed and noted Foursquare of their follow-up, to be fair about my interaction with their chain.

Customer service on a new level - people who matter ARE listening and taking action.

91% of Americans own a cell phone.  With mobile marketing, you can reach people almost instantly. Rather than waiting for people to check their email, and having your message potentially get lost amongst several thousand spam messages, you can go straight to their text message box. They WILL see your message within minutes!

Take advantage of local mobile services and get found! Mobile web users are skyrocketing, and they're talking about YOU - don't be the last Solo-Professional in your area to embrace mobile technology.   Click here to book an appointment and learn more.  Select “Mobile Local Marketing”  The first call is free.

   

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